Department of Hip Resources

“The people who staff the Combine aren’t like Nurse Ratched. They aren’t Frank Burns, they aren’t the Church Lady, they aren’t Dean Wormer from Animal House, they are not those repressed old folks in the commercials who want to ban Tropicana Fruit Twisters. They’re hipper than you can ever hope to be because hip is …

Dreadlocks at Taco Bell

“But one hardly has to go to a poetry reading to see the countercultural idea acted out. Its frenzied ecstasies have long since become an official aesthetic of consumer society, a monotheme of mass as well as adversarial culture. Turn on the TV and there it is instantly: the unending drama of consumer unbound and …

Aboriginal Hip

“The patron saints of the counterculture idea are, of course, the Beats, whose frenzied style and merry alienation still maintain a powerful grip on the American imagination. Even forty years after the publication of On the Road, the works of Kerouac, Ginsberg, and Burroughs remain the sine qua non of dissidence, the model for aspiring …

Revolution Through Consumption

“What we thought was really eerie, though, was the way mass culture reflected the high critics’ priorities. While they spoke proudly of their own subversiveness and turned out account after account of the liberating potential of each act of consuming, the culture industry itself grabbed with both hands at the golden promise of rebellion-through-consumption. The …

Adjectives Don’t Exist

“Abstractions like truth, beauty, and green are necessary in order for us to communicate at all. But we must be careful here because our entire problem rests in what we have thought we are allowed to do with abstractions. The lack of ‘existence’ is true of all adjectives, including those adjectives we call numbers. One, …