Modernism and Plato

“But Western culture needed more time in the detox center than was actually spent there, and the temptation to go back to realist assumptions has been constant and unrelenting. This has been particularly the case with mathematics and its cousins — theoretical physics and symbolic logic in particular. Many modern fads and fashions — the …

Hip Off the Rack

“The sixties are more than merely the homeland of hip, they are a commercial template for our times, a historical prototype for the construction of cultural machines that transform alienation and despair into consent. Co-option is something much more complex than the struggle back and forth between capital and youth revolution; it’s also something larger …

The Un-Ad

“Bernbach was the first adman to embrace the mass society critique, to appeal directly to the powerful but unmentionable public fears of conformity, of manipulation, of fraud, and of powerlessness, and to sell products by so doing. He invented what we might call anti-advertising: a style which harnessed public mistrust of consumerism-perhaps the most powerful …

New Bait, New Hook

“No longer would Americans buy to fit in or impress the Joneses, but to demonstrate that they were wise to the game, to express their revulsion with the artifice and conformity of consumerism. The enthusiastic discovery of the counterculture by the branches of American business studied here marked the consolidation of a new species of …