“They were both aspects of the advertised life, an emerging mode of being in which advertising not only occupies every last negotiable public terrain, but in which it penetrates the cognitive process, invading consciousness to such a point that one expects and looks for advertising, learns to lead life as an ad, to think like …
41 Kinds of Tylenol
“This premise leads business writers to emphasize rapid product introduction as a key to corporate success. According to Peters, healthy corporations are roiling hives of gutsy executives called ‘product champions,’ each one enraptured by a delphic vision of superficial novelty — perhaps of a soft drink with an advanced sweetner or unprecedented hue . . …
Rejecting Affectation
“But in the same way, simple reaction back is not reformation either. Some die-hard traditionalist defenders of orthodusty have no more understanding of what they are doing than do the contemporary worship dervishes. And this is why we need the simple honesty of satire. Pietism is an inadequate protector of piety, which is why pietism …
Water From the Cartesian Well
“However, while the temptation has been present a long time, succumbing to the temptation as a way of life is the fruit of modern rationalism. And while we do not wish to blame everything on Descartes, who is, for example, not directly responsible for the Spice Girls, we may certainly mark the ascendancy of Cartesian …
As Ever, the Logic
“For all the tattoos, Details message is no different than any other lifestyle magazine: Who you are depends on what you consume, and how hip you are depends on how enthusiastically you keep up with the new. Nonconformity may be the language, but fashion is, as ever, the logic.” [Frank and Weiland, editors, Commodify Your …
Lawn Sprinklers for Jesus
“My wife and I were recently on vacation, and being strangers in a strange land, we sought out a place to worship while there. We picked a place that, judging by the name, seemed safe enough. But the service started out with a thumping worship band playing some up-beat pep rally songs. One of these …
Translation As Interpretation
“In Scripture, translation is interpretation. The activities here range from what we would call translation to what we would call interpretive etymology. The rationalistic mind sees this as far too sloppy and wants a master key — and three point landings every time. But they cannot have it; God did not make language the way …
Rock and Roll Samurai
“Despite the whirlwind of trends, Details retains a unifying philosophical viewpoint — the archetypical American male is a rebel consumer . . . ‘These guys are not only musicians, or even rock stars,’ the magazine affirmed, ‘but modern men, emblems of a new masculinity.’ These ‘rock and roll samurai live outside the law, but are …
Don’t Sugar Coat It. Just Tell Them.
“The late Joseph Bayly wrote a delightful little book some years ago called The Gospel Blimp, which lampooned the earlier forms of this kind of evangelistic absurdity, back when inane evangelicalism was still slogging it out in the minors. It is hard to imagine what a man of his gifts would do with the embarrassment …
Ethereal Hermit Crabs
“The authoritas verborum is an external and ‘accidental’ authority that falls away in the process of any interpretation, however good. But in considering this we must be careful not to think of a naked, internal essence of a given word, a wordless word, and an outer accidental clothing. It would be better, I think, to …