Sneaking Standards Back In

“The need of most human beings to believe in a moral universe is proof for Nietzsche that lies and self-deception are essential conditions of human life . . . . But there is a tension in Nietzsche between an amoralism that repudiates all objective standards and a distinctively hierarchical kind of thinking that ranks souls …

No Brakes On Hip

“Aside from the settings and multiple victims, another common feature of these killings has been the influence on the perpetrators of films such as Natural Born Killers and Basketball Diaries, of fantasy video games, and of the nihilistic lyrics of Marilyn Manson . . . The pursuit of evil, then, can have a certain grandeur …

Where The Action Is

“It is a truism of the business world that Coke and Pepsi don’t make soda pop, they make advertising. Nike may pay Indonesian laborers absurdly low wages, but their most important concern is convincing us that it is meaningful, daring, and fulfilling to spend over one hundred dollars for a pair of sneakers. If you …

Alternating Alternative

“Thus with the ‘alternative’ face lift, ‘rebellion’ continues to perform its traditional function of justifying the economy’s ever-accelerating cycles of obsolescence with admirable efficiency . . . Ever since the 1960s hip has been the native tongue of advertising, ‘antiestablishment’ the vocabulary by which we are taught to cast off our old possessions and buy …

Social Totemization

“Brands are also a handy device for papering over nasty ambiguities like how things are made and what product is ‘right’ for a person’s socioeconomic standing and lifestyle. This strategy has been taken to ridiculous extremes, as in the case of sunglasses, hiking shoes, water, beer, and countless other cases where the most everyday products …