Alternating Alternative

“Thus with the ‘alternative’ face lift, ‘rebellion’ continues to perform its traditional function of justifying the economy’s ever-accelerating cycles of obsolescence with admirable efficiency . . . Ever since the 1960s hip has been the native tongue of advertising, ‘antiestablishment’ the vocabulary by which we are taught to cast off our old possessions and buy …

Social Totemization

“Brands are also a handy device for papering over nasty ambiguities like how things are made and what product is ‘right’ for a person’s socioeconomic standing and lifestyle. This strategy has been taken to ridiculous extremes, as in the case of sunglasses, hiking shoes, water, beer, and countless other cases where the most everyday products …

What Television Sees

“They were both aspects of the advertised life, an emerging mode of being in which advertising not only occupies every last negotiable public terrain, but in which it penetrates the cognitive process, invading consciousness to such a point that one expects and looks for advertising, learns to lead life as an ad, to think like …

The Old “Me and C.S. Lewis” Ploy

In Chapter 2 (Chapter 3, but who’s counting?) Brian McLaren starts to say some good things about the manifestation of God in Christ. Not surprisingly, he doesn’t get very far. Compared to the superlative language of less generous orthodoxy, his praise sounds comparatively anemic — “I believe God was in Jesus in an unprecedented way” …

41 Kinds of Tylenol

“This premise leads business writers to emphasize rapid product introduction as a key to corporate success. According to Peters, healthy corporations are roiling hives of gutsy executives called ‘product champions,’ each one enraptured by a delphic vision of superficial novelty — perhaps of a soft drink with an advanced sweetner or unprecedented hue . . …