What Television Sees

“They were both aspects of the advertised life, an emerging mode of being in which advertising not only occupies every last negotiable public terrain, but in which it penetrates the cognitive process, invading consciousness to such a point that one expects and looks for advertising, learns to lead life as an ad, to think like an advertiser, and even to anticipate and insert oneself in successful strategies of marketing. The advertised life is not merely what you see on television, it is what the television sees.'” [Frank and Weiland, editors, Commodify Your Dissent, (New York, W.W. Norton and Company, 1997), pp. 128-129.]