“This premise leads business writers to emphasize rapid product introduction as a key to corporate success. According to Peters, healthy corporations are roiling hives of gutsy executives called ‘product champions,’ each one enraptured by a delphic vision of superficial novelty — perhaps of a soft drink with an advanced sweetner or unprecedented hue . . . White-collar employment is driven by the pulsing engine of product differentiation, so executives should be grateful that free markets demand just this sort of anarchic bustle. After all, asks Peters, ‘What controller would have foreseen the ‘need’ for 41 varieties of Tylenol?'” [Frank and Weiland, editors, Commodify Your Dissent, (New York, W.W. Norton and Company, 1997), p. 94.]
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