“It is a truism of the business world that Coke and Pepsi don’t make soda pop, they make advertising. Nike may pay Indonesian laborers absurdly low wages, but their most important concern is convincing us that it is meaningful, daring, and fulfilling to spend over one hundred dollars for a pair of sneakers. If you feel a burning need to understand ‘culture,’ get out of the coffeehouse and buy yourself a subscription to Advertising Age.” [Frank and Weiland, editors, Commodify Your Dissent, (New York, W.W. Norton and Company, 1997), p. 151.]
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