“They walked across about half an acre of carpet that you could lose a croquet ball in, came to another set of glass doors, and went through those.”
Why Cool Doesn’t Fit on the Assembly Line
“What eventually led to the undoing of these views was the failure to appreciate the competitive nature of our consumption and the significance of positional goods. Houses in good neighborhoods, tasteful furniture, fast cars, stylish restaurants and cool clothes are intrinsically scarce. We cannot manufacture more of them because their value is based on the distinction that they provide to consumers. Thus the idea of overcoming scarcity through increased productivity is incoherent; in our society, scarcity is a social, not a material, phenomenon.”
Nation of Rebels, p. 294
Developed in the Cellars of Isengard
“The landscaped slopes on either side of the broad steps were covered with junipers, which Rourke had long considered to be the orcs of the plant kingdom. The automatic sprinklers on a timer were busily spritzing them, which just made them wet, botanical orcs.”
Not Mindless Adapters
“The notion that we are all brainwashed by technology is, of course, just the standard critique of mass society dressed up in different clothes . . . [but] we aren’t unconscious, we aren’t brainwashed and we aren’t sleepwalking.”
Nation of Rebels, pp. 291-292
Panic All the Way Down
“But this was panic on stilts and steroids. This was a prison riot. The noise from that isolated chamber down below few more insistent. A metal cup raked across the bars. Guards! And somewhere farther up, unseen clammy hands were industriously attaching a nylon strap and winch around the upper portion of Chad’s chest and ratcheting it tight”
Becoming Thus a Major Part of Mass Society
“Nowhere is the temptation toward exoticism more evident—or more lucrative—than in the burgeoning ‘alternative medicine’ industry . . . ‘alternative’ medicine is big money . . . The concept of alternative medicine is essentially a byproduct of the critique of mass society”
Nation of Rebels, p. 278
To Music We Can’t Hear
“Sunbeams streamed through the slats of the well-adjusted blinds, spotlighting tiny motes wrapping up a hard day of dancing”
You Can’t Escape the Disease When You Are the Carrier
“Because so much traveling is a quest for authenticity through difference, it quickly becomes yet another locus for competitive consumption . . . When it comes to exotic travel, hell is other Westerners . . . This competition for tourist spots—call it ‘competitive displacement’—has exactly the same structure as hip consumerism. This time, though, the prestigious property being sought is not the cool, but the exotic . . . As more visitors pile into the area, it becomes more ‘touristy,’ less exotic, which ruins it for the people who got there first . . . Thanks to their unceasing efforts at scouring the earth in search of ever more exotic locales, countercultural rebels have functioned for decades as the ‘shock troops’ of mass tourism”
Nation of Rebels, pp. 270-271
Which Why There is So Much Fake Authenticity
“As an injunction to be true to oneself, to place the cultivation of the self at the forefront of all concerns, authenticity has become the overriding moral imperative of modern life” ().
Nation of Rebels, p. 270
A Mistake That Has Been Made More Than Once
“Chad had been all aura then—charisma, smiles, and eyes that penetrated what you thought at first was your soul, but then just turned out to be your clothes”