“They were both aspects of the advertised life, an emerging mode of being in which advertising not only occupies every last negotiable public terrain, but in which it penetrates the cognitive process, invading consciousness to such a point that one expects and looks for advertising, learns to lead life as an ad, to think like …
41 Kinds of Tylenol
“This premise leads business writers to emphasize rapid product introduction as a key to corporate success. According to Peters, healthy corporations are roiling hives of gutsy executives called ‘product champions,’ each one enraptured by a delphic vision of superficial novelty — perhaps of a soft drink with an advanced sweetner or unprecedented hue . . …
Rejecting Affectation
“But in the same way, simple reaction back is not reformation either. Some die-hard traditionalist defenders of orthodusty have no more understanding of what they are doing than do the contemporary worship dervishes. And this is why we need the simple honesty of satire. Pietism is an inadequate protector of piety, which is why pietism …
Water From the Cartesian Well
“However, while the temptation has been present a long time, succumbing to the temptation as a way of life is the fruit of modern rationalism. And while we do not wish to blame everything on Descartes, who is, for example, not directly responsible for the Spice Girls, we may certainly mark the ascendancy of Cartesian …
Rock and Roll Samurai
“Despite the whirlwind of trends, Details retains a unifying philosophical viewpoint — the archetypical American male is a rebel consumer . . . ‘These guys are not only musicians, or even rock stars,’ the magazine affirmed, ‘but modern men, emblems of a new masculinity.’ These ‘rock and roll samurai live outside the law, but are …
Don’t Sugar Coat It. Just Tell Them.
“The late Joseph Bayly wrote a delightful little book some years ago called The Gospel Blimp, which lampooned the earlier forms of this kind of evangelistic absurdity, back when inane evangelicalism was still slogging it out in the minors. It is hard to imagine what a man of his gifts would do with the embarrassment …
Many Thanks to God
“The righteous cry, and the Lord heareth, and delivereth them out of all their troubles” (Ps. 34:17). I wanted to take a moment and ask all our friends to thank the Lord with us. We just received word that the Attorney General’s office in Boise has dropped the perjury complaint that was filed against me …
Dreadlocks at Taco Bell
“But one hardly has to go to a poetry reading to see the countercultural idea acted out. Its frenzied ecstasies have long since become an official aesthetic of consumer society, a monotheme of mass as well as adversarial culture. Turn on the TV and there it is instantly: the unending drama of consumer unbound and …
Aboriginal Hip
“The patron saints of the counterculture idea are, of course, the Beats, whose frenzied style and merry alienation still maintain a powerful grip on the American imagination. Even forty years after the publication of On the Road, the works of Kerouac, Ginsberg, and Burroughs remain the sine qua non of dissidence, the model for aspiring …
Revolution Through Consumption
“What we thought was really eerie, though, was the way mass culture reflected the high critics’ priorities. While they spoke proudly of their own subversiveness and turned out account after account of the liberating potential of each act of consuming, the culture industry itself grabbed with both hands at the golden promise of rebellion-through-consumption. The …