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“The whole idea that virtuous self-restraint on the part of corporations, or energy conservation on the part of consumers, must be a part of any solution to the problems of pollution is based on a fundamental confusion. The fact that we are always being urged to conserve energy is simply a sign that the price is too low. After all, the government doesn’t have to remind us to conserve coffee beans or molybdenum or wiper fluid or any of the other goods that we consume every day. Why not? Because when we consume these goods, the price that we pay reflects pretty much the entire cost that our consumption imposes upon society. In other words, when the price level is right, there is no need to encourage conservation.”

Nation of Rebels, p. 316