“The new product [free-range chicken] quickly caught on. The name evokes images of the open prairie, with chickens roaming about on the horizon, the wind ruffling their feathers. It is an image that could make sense only to someone who has never actually seen or touched a live chicken . . . . The idea of ‘free range’ is simply a projection of our own desires onto our food. No matter what we do, chickens will never be the rugged individualists that we would like them to be.”
Nation of Rebels, pp. 234-235