The Anti-Club Club is Very Popular

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“The problem, of course, is that not everyone can be a rebel, for the same reason that not everyone can have class and not everyone can have good taste. If everyone joins the counterculture, then the counterculture simply becomes the culture . . . ‘The club’ becomes less and less elite. As a result, the rebel has to move on to something new. Thus the counterculture must constantly reinvent itself. This is why rebels adopt and discard styles as fashionistas move through the brands”

Nation of Rebels, p. 129