“Images have a way of evoking an emotional response. Pictures have a way of pushing rational discourse—linear logic—into the background. The chief aim of television is to sell products and entertain audiences. Television seeks emotional gratification. As a visual medium, television programming is designed to be amusing. Substance gives way to sounds and sights. Hard facts are undermined by stirring feelings. Important issues are drowned out by dramatic images. Reason is replaced by emotion” (Arthur Hunt, The Vanishing Word, p. 21).
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