I would like to thank all of you for your robust participation in this, our fourth No Quarter November, and this includes all of you—from those who left comments, to those who obtained free books, to the editors of The Guardian, whose crackerjack reporting discovered that people in Christ Church have paying jobs, down to the poor environmental officer for Washington state, who had enough people complain to him that he had to conduct an investigation regarding what happened to the boat, and whether or not it was at the bottom of one of their waterways.
As per my usual custom, I would like to give you a brief post mortem. As with most awards ceremonies, I would ask you to hold your applause to the end.
We successfully gave away a lot of books. The giveaways from the Mablog Shoppe here came in at over 12,000 units moved—All the Condemnation (1926), Theology of Christmas Presents (1613), Skin and Blood (1570), Song of Shulamith (1540), Parliament of Pots (1495), Scripture Stories (1448), Letters of Marital Counsel (1432), Bone of My Bones (1306), and A Review of Johnny Cash and the Great American Contradiction (1249). That’s a lot of ones and zeros. Well done.
Business was brisk at Canon also. This year they gave away over 14K e-books. This was down from the almost 50K books they gave away two years ago, but that was when we first did anything like this, and I suspect it is when a bunch of you stocked up. At the same time, a lot of you took the opportunity this year to shop at Canon, and so actual sales were way up. The sales of my books doubled from last year. And total book sales for Canon jumped 200% this month compared to last year, making in one month what took them 7 months in 2020 to do. Well done there also.
As I have begun recording my substantive blog posts to video, I have been surprised at how much that has taken off. Readership at my blog (you know, reading actual text old school style) has begun migrating to other platforms. And the increased reach on multiple platforms is behind much of the overall growth of Canon—e.g. podcasts and videos on YouTube. Taking everything together—meaning the whole shebang, Canon app, podcasts, etc.—views of our material are now running in the millions. In 2020, we had 2.5M views, and in 2021 (YTD), we have had almost 7.5M. We have mentioned over the years that we have been fighting an embargo on our material for quite some time, but I think we can now safely say that we have successfully by-passed the embargo. This is why, incidentally, a British newspaper decided to run a series of breathless expose articles on us. Look for more of that, and because you responded with sardonic smiles . . . well done there.
But you are really interested in the stats on the burn video, so I will close with that. Last year, the NQN video of my poor truck took in about 90K views, and this year the boat video was watched by 120K of you. Good job, people.
Comments are open if you want to make suggestions on what we should burn next year. I have told the Canon people I don’t want helicopters involved.