“Ever since the 1960s, hip has been the nature tongue of advertising, ‘antiestablishment’ the vocabulary by which we are taught to cast off our old possessions and buy whatever they have decided to offer this year. And over the years the rebel has naturally become the central image of this culture of consumption, symbolizing endless directionless change, and eternal restlessness with ‘the establishment’—or, more correctly, with the stuff ‘the establishment’ convinced him to buy last year”
Nation of Rebels, p. 130