“If you see a movie with a desolate Western town around midday, with shopkeepers peering out their windows, and tumbleweed blowing down the street, you know there is going to be a gunfight. If you see a man in an office with a ceiling fan, smoking, and a translucent pane of glass in the door, and he has his feet on the desk you know instantly that he is a private detective, and that some blonde trouble is going to come through the door. Given the motif, you know the setting. You are oriented.”
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