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“We sort of take coolness for granted because it is so much around us. However, coolness is one of those pervasive and revolutionary constructs that America exports around the globe. Coolness is a magical state of grace, and as we take our drive through America, we will see that people congregate into communities not so much on the basis of class but on the basis of what ideal state they aspire to, and each ideal state creates its own cultural climate zone . . . Coolness is a displayed indifference to traditional measures of success. The cool person pretends not to be striving. He or she seems to be content, ironically detached from the normal status codes, and living on a rebellious plane high above them.” [David Brooks, On Paradise Drive (New York: Simon & Schuster, 2004), pp. 18-19]

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