“The folks at Trader Joe’s also confront higher moral problems, such as snacks. Everyone knows that snack food is morally suspect, since it contributes to t he obesity of the American public, but the clientele still seems to want it. So the folks behind this enterprise have managed to come up with globally concerned stomach filler that tastes virtuously like sawdust ground from unendangered wood. For kids who come home from school screaming, ‘Mom, I want a snack that will prevent colo-rectal cancer,’ there’s Veggie Booty with kale, baked pea-pod chips, roasted plantains, wasabi beans, and flavor-free rice clusters. If you smuggled a bag of Doritos into Trader Joe’s, some preservative alarm would go off, and the whole place would have to be fumigated and resanctified.” [David Brooks, On Paradise Drive (New York: Simon & Schuster, 2004), pp. 26-27]
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