“Another serious and very common mistake is in the effort to maintain uniform energy throughout a discourse . . . In highly passionate speaking there must be variety, alteration” (Broadus, Preparation and Delivery, p. 378).
“Some speakers imagine that they must be energetic in style and manner even when it does not suit the subject, or does not accord with their actual feelings” (Broadus, Preparation and Delivery, p. 377).
“Metaphors present to the orator an inexhaustible source of energetic expression. It is imagination that must produce them, and good taste that must regulate their use” (Broadus, Preparation and Delivery, p. 374).
“While diffuseness is unfavorable to energy, there may be a profuseness . . . which is highly energetic. The former spreads sluggishly over a wide expanse, the latter pours onward in a rushing torrent” (Broadus, Preparation and Delivery, p. 372).
“No syllable ought to end in a large number of unaccented syllables, as ‘comparable,’ ‘exquisitely,’ ‘agreeableness.’ It is best to end with a word which accents the last syllable, or any any rate to have the accent only one syllable from the end. In like matter, we must not close the sentence with a large number of unemphatic words. Thus: ‘I will give my own attention to the matter,’ is much feebler than ‘I will give the matter my own attention’” (Broadus, Preparation and Delivery, p. 367).
“Anglo-Saxon words are often more forcible than the corresponding words of Latin origin. In some cases they are more specific, the Latin having furnished the general term. In other cases they have the power of association, having been connected in our minds from childhood with real objects and actions, while the Latin term represents only ideas. Others are more forcible because shorter, so as to strike a quicker blow” (Broadus, Preparation and Delivery, p. 362).
“If a man has not force of character, a passionate soul, he will never be really eloquent” (Broadus, Preparation and Delivery, p. 358).
“It is not enough for a speaker to say what the hearer may understand if he attends; the point is to arouse him, to put life into him, to make attention easy and pleasant, and inattention difficult” (Broadus, Preparation and Delivery, p. 357).