Apply Directly to the Forehead

“I find it fascinating that credulity about scientifically stated absurdities should thus exceed the wildest examples of religious superstition. I have often thought it would be a very good idea to bring an African witch-doctor or medicine-man to London, and let him have an intensive course of looking at television advertisements. The good man, I fancy, would be green with envy as he recalled all the weary slogging he had done carrying his love-potions and ju-jus from African village to African village, when here in the West, with ostensibly the most civilized, the best educated and certainly the richest population in the world, there was this fathomless reservoir of credulity for all who cared to avail themselves of it” (Malcolm Muggeridge, Christ and the Media, p. 28).