“It should be noted in passing that this is an important purpose in an announced or printed sermon title — to help upset the equilibrium. Most titles tend to do the reverse. They appear to be drawn from the sermon’s conclusion (the scratch rather than the itch). As a result, the preacher has to move backward from the announced title in order to arrive at the beginning of the sermon itself. A title known in advance of a sermon should itself be ambiguous — making listeners wonder what the sermon will be about” (Lowry, The Homiletical Plot, p. 31).
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