The Sermonic KISS Principle

“A preacher’s words need to be as simple and clear as possible . . . preachers have to strive for simplicity and clarity. This will mean using not only straightforward words, but short sentences, with few if any subordinate clauses. One is obliged to do this when being translated into another language, which is good practice for doing it habitually.  ‘Preach’, Bishop J.C. Ryle once said, ‘as if you were asthmatical.'” (Stott, Between Two Worlds, pp. 232-234).