“Today the principle that faith comes by hearing counters the idea that church growth is just a matter of sociology or demographics or something programmed by church administrators. Evangelism is not a matter of psychology and especially not mass psychology. Neither is it a matter of communication techniques or how to win friends and influence people. It is rather a matter of truly preaching the Word and rightly administering the sacraments. Fides ex auditu, properly understood, is a defense against all those who would advocate hot-box conversion techniques and brainwashing. It is our reason for deploring all kinds of rhetorical manipulation, political pressure, or economic incentives to bring about conversion” (Hughes Oliphant Old, The Reading and Preaching of the Scriptures, Vol. 1, p. 183).
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