“There is prodigious power in this plainness of presentation. It is the power of actual contact. A plain writer, or speaker, makes the truth and the mind impinge on each other. When the style is plain, the mind of the hearer experiences the sensation of being touched; and this sensation is always impressive, for a man starts when he is touched . . . The preacher should toil after this property of style, as he would toil after virtue itself” (Shedd, as quoted in Broadus, Preparation and Delivery, p. 340).
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