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katechomktRob Steele Recent comment authors

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Rob Steele
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Rob Steele

CO-mmunication.

Book suggestion: Pre-Suasion by Robert Cialdini, the guy Scott Adams calls “Godzilla” and who he thinks has started helping Hillary. It’s a fascinating look at persuasion and how context affects a message.

JP Stewart
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That and Cialdini’s earlier book Influence are masterpieces. He’s had a huge influence on marketing (from big corporations to one-man websites). I’m sure his ideas are used by a lot politicians as well.

Katecho
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The idea that Hillary needs help from the “Godzilla” of social psychology is very presuasive.