“These forces are brought to fruition not so much in films of the horror genre itself as in more mainstream and critically acclaimed movies like Cape Fear and Silence of the Lambs (both 1991). These stories exalt the artistic boldness of their evil supermen, who put into question the timid mores of conventional society and …
No Brakes On Hip
“Aside from the settings and multiple victims, another common feature of these killings has been the influence on the perpetrators of films such as Natural Born Killers and Basketball Diaries, of fantasy video games, and of the nihilistic lyrics of Marilyn Manson . . . The pursuit of evil, then, can have a certain grandeur …
Where The Action Is
“It is a truism of the business world that Coke and Pepsi don’t make soda pop, they make advertising. Nike may pay Indonesian laborers absurdly low wages, but their most important concern is convincing us that it is meaningful, daring, and fulfilling to spend over one hundred dollars for a pair of sneakers. If you …
Alternating Alternative
“Thus with the ‘alternative’ face lift, ‘rebellion’ continues to perform its traditional function of justifying the economy’s ever-accelerating cycles of obsolescence with admirable efficiency . . . Ever since the 1960s hip has been the native tongue of advertising, ‘antiestablishment’ the vocabulary by which we are taught to cast off our old possessions and buy …
Social Totemization
“Brands are also a handy device for papering over nasty ambiguities like how things are made and what product is ‘right’ for a person’s socioeconomic standing and lifestyle. This strategy has been taken to ridiculous extremes, as in the case of sunglasses, hiking shoes, water, beer, and countless other cases where the most everyday products …
What Television Sees
“They were both aspects of the advertised life, an emerging mode of being in which advertising not only occupies every last negotiable public terrain, but in which it penetrates the cognitive process, invading consciousness to such a point that one expects and looks for advertising, learns to lead life as an ad, to think like …
41 Kinds of Tylenol
“This premise leads business writers to emphasize rapid product introduction as a key to corporate success. According to Peters, healthy corporations are roiling hives of gutsy executives called ‘product champions,’ each one enraptured by a delphic vision of superficial novelty — perhaps of a soft drink with an advanced sweetner or unprecedented hue . . …
Rejecting Affectation
“But in the same way, simple reaction back is not reformation either. Some die-hard traditionalist defenders of orthodusty have no more understanding of what they are doing than do the contemporary worship dervishes. And this is why we need the simple honesty of satire. Pietism is an inadequate protector of piety, which is why pietism …
Water From the Cartesian Well
“However, while the temptation has been present a long time, succumbing to the temptation as a way of life is the fruit of modern rationalism. And while we do not wish to blame everything on Descartes, who is, for example, not directly responsible for the Spice Girls, we may certainly mark the ascendancy of Cartesian …
Rock and Roll Samurai
“Despite the whirlwind of trends, Details retains a unifying philosophical viewpoint — the archetypical American male is a rebel consumer . . . ‘These guys are not only musicians, or even rock stars,’ the magazine affirmed, ‘but modern men, emblems of a new masculinity.’ These ‘rock and roll samurai live outside the law, but are …