“Another problem coming from the heart of man is our desire to blindly bestow robes of authority, which, in our modern world, we have done to the scientists. The mystique of Science has bestowed on a certain class within our society the stature of priests. Only a madman would try to market headache medicine today under the name John’s Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it came out of a laboratry yesterday . . . Zantistat 100, or something like that” (Angels in the Architecture, p.177).
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