“In a significant departure from traditional filmmaking, the videos typically jettison any sort of meaningful narrative in favor of a collage of discordant and often surreal images. The artistic goal of rock videos is not reasoned discourse but a visceral response, an emotional reaction that is ultimately plugged into the consumer culture . . . And, in keeping with the post-modern impulse, what content the rock videos do have is typically flat and shallow, empty of any moral structure. The distinction between good and evil has been replaced by the distinction between having and not having. MTV is preeminently consumer-driven programming. It markets not merely an endless stream of consumer goods but also images, styles, behavior, and promises.” [David Wells, God in the Wasteland (Grand Rapids, MI: Eerdmans, 1994), pp. 48-49.]
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