“Bernbach was the first adman to embrace the mass society critique, to appeal directly to the powerful but unmentionable public fears of conformity, of manipulation, of fraud, and of powerlessness, and to sell products by so doing. He invented what we might call anti-advertising: a style which harnessed public mistrust of consumerism-perhaps the most powerful tendency of the age-to consumerism itself” [Thomas Frank, The Conquest of Cool (Chicago, University of Chicago Press, 1997), p. 55.]
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