We had a grand time this November, one that lapped last November. Not only that, but it actually lapped all the previous Novembers put together.
The most telling metric would be all the giveaways. My little Mablog Shoppe is something of a little putt putt operation, but last year we were able to give away over 6,000 titles for free. That was not to be sniffed at, not at all, but I was kind of flummoxed when I looked up the numbers for this November. The Mablog Shoppe gave away approximately 31, 400 titles. I mean, jeepers.
What about Canon? They gave away over $2.5 million worth of books. Last year the amount was about about half a million. This year outdid all the previous years added up together. That was a metric ton of the Moscow Mood shipped all over the world in a completely reckless manner. Let’s see what comes from it.
There was a deal where you could buy five books and get 5 Canon+ family subscriptions free. This was our Loser Club deal. Canon gave away over $500K worth of subscriptions that way—which if you add to the book giveaways puts Canon’s generosity north of $3M.
In the Trojan Horse video, I promised more traffic, which was something that actually happened also. Across all platforms, there were more than 4M views, up 40% over last year—and last year had been the biggest up to that point. So that was a cannonball splash that got the lifeguard wet. The word to describe all this is gaminerie.
In the category of “somewhat embarrassing,” we made many new friends and some new enemies. Over the course of last fall, I found myself on a record number of big media outlets—New York Times, The Atlantic, LA Times, Sam Harris, Tim Pool, the Young Turks, Benny Johnson, NPR, Wall Street Journal, and a somewhat mystifying appearance on the cover of Der Spiegel. Stay tuned for this December. More stuff may well be happening. If these media appearances keep happening, I may need to get my teeth done.
And last, there was a major increase in the number of endangered Trojan horses in Moscow, ID. The one fun fact that emerged there is that the cop who answered the call had a pertinent question for us—”is this for No Quarter November?”
Comments are open. As always, please behave.
“I think they are going to set it on fire” That 911 call is great and for many reasons. Just a few. The caller didn’t think through the fact the call would be recorded and once done, you all would have fun with it. The caller needs to lighten up, big time. The caller represents a significant subset of your enemies list, they just can’t help themselves but turn into overbearing schoolmarms.
This is great – but I have a question… There were two books during NQN that Amazon didn’t want to give up for free (Black and Tan, and A Primer on Worship). I know as an individual person, I was able to get the books free as advertised by reaching out directly to Brian Kohl, but was that addressed for the larger audience in any substantive way? Not a big gripe, just curious. Thanks!
Spreading propaganda and filth at its greatest. You all really are showing Jesus’ love and light to all of Gods people! Oh wait, you’re not; it’s only for those “with” you.
It’s like something beautiful and attractive on the outside that is actually rotting and rancid on the inside. I pray people see this “movement” for what it is and turn from it, because as Piglet once said, “it’s no good…”
You’re free to leave, E. Don’t let the door hit ya where the good Lord split ya.
I’ve been looking forward to this report! What a blessing to be able to give away so many books. I’m really surprised how great an increase was seen across all areas. Keep up the good work! Happy Advent!
Thank you. Looking forward to December.
I have some questions regarding a few statements you made in the aftermath of Kirk’s murder. On the day of Kirk’s death you said this (emphasis is my own): “But there is one thing that needs to be said now, while we are all still in shock. The shock will wear off in a few days, and I anticipate that it will be replaced by an ominous kind of anger, the kind of anger that is eerily quiet. I would urge everyone to not waste their anger. We need to turn a profit on it.” And two weeks later, you… Read more »
Nice! Doubt you’ll get a response:)
An insider embezzling money and having Kirk killed would not be a significant event. Things like that happen in business with unfortunate regularity; we already know there is some small number of people in our society willing to do things like that. If that had happened it would not reveal anything new to anyone. Most people, prior to Kirk’s death, were able to convince themselves that the left was generally peaceable. That is no longer possible for any sane person. Many, many people in the political center were deeply surprised by the aggregate response of the left. The cheering revealed… Read more »
lol ok
That’s quite a broad generalization! Kind of like saying all Christian nationalists are racist and fascist…people who ultimately leave Jesus out of their thoughts and actions. Oh wait…
I’ll bet you a cigar that you can’t top the 2025 NQN video in 2026. It is a classic.
Wheaton, Il.