“Rebellion is not a threat to the system, it is the system.”
Nation of Rebels, p. 175
Obvious When You Think About It
“This is why the hippies didn’t need to sell out in order to become yuppies. It’s not that the system ‘co-opted’ their dissent, it’s that they were never really dissenting.”
Nation of Rebels, p. 158
Let Them Eat Carob Cake
“Organic food is simply the latest category of ‘premium’ consumer goods . . . Organic food is one of the major forces driving the return to an almost aristocratic class structure in the United States, in which the wealthy no longer eat the same food as the poor.”
Nation of Rebels, p. 154
Rebellion as Spark in the Pistons of Capitalism
“Thus the decline of white bread coincided with a boom in so-called artisan bakeries, along with the growth of powerful franchises like the Great Harvest Bread Company. And because these bakeries were not using mass production techniques, their loaves cost significantly more than Wonder bread. But there was no shortage of consumers willing to pay premium rates in order to avoid being victims of consumerism and mass society. Again the counterculture proved to be the vital spark driving consumer trends. It is not an accident that San Francisco is the home of both the $3 latte and the $4 sourdough.”
Nation of Rebels, p. 153
Which Was Perhaps a Bit Self-Serving
“If countercultural thinking has led to a certain naiveté when it comes to crime, it has encouraged an almost unconscionable glamorization of mental illness”
Nation of Rebels, p. 143
The Counterculture Has No Bouncers
“While countercultural rebellion probably attracts no more kooks than any other movement, it is peculiarly ill equipped to deal with them once they arrive.”
Nation of Rebels, p. 137
As That Would Be Bad
“Extreme sports are just sports for people who don’t want to be mistaken for jocks”
Nation of Rebels, p. 132
How Our Markets Are Full of What No One Can See
“Ever since the 1960s, hip has been the nature tongue of advertising, ‘antiestablishment’ the vocabulary by which we are taught to cast off our old possessions and buy whatever they have decided to offer this year. And over the years the rebel has naturally become the central image of this culture of consumption, symbolizing endless directionless change, and eternal restlessness with ‘the establishment’—or, more correctly, with the stuff ‘the establishment’ convinced him to buy last year”
Nation of Rebels, p. 130
The Anti-Club Club is Very Popular
“The problem, of course, is that not everyone can be a rebel, for the same reason that not everyone can have class and not everyone can have good taste. If everyone joins the counterculture, then the counterculture simply becomes the culture . . . ‘The club’ becomes less and less elite. As a result, the rebel has to move on to something new. Thus the counterculture must constantly reinvent itself. This is why rebels adopt and discard styles as fashionistas move through the brands”
Nation of Rebels, p. 129
How Rapidly the Hot Cool Cools
“As soon as you go down the mass market road you lose control of who wears your product.”
Nation of Rebels, p. 127