“In the blink of a tease you are enticed to stay tuned with promises of exclusive stories and tape, good-looking anchors, helicopters, team coverage, hidden cameras, uniform blazers, and even, yes, better journalism. It is all designed to stop you from using the remote-control button to switch channels. But the teasing doesn’t stop there. During each news program, just before each commercial, you will see what are known as ‘bumpers’—teases that are aimed at keeping you in the tent, keeping you from straying to another channel where other wonders are being touted ” (Neil Postman, How To Watch TV News, p. 28).
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